Are online news aggregators vampires? – Catherine Tucker

MIT Sloan Professor Catherine Tucker

MIT Sloan Professor Catherine Tucker

It isn’t often that an MIT Professor studies “vampire” like entities. However, that is exactly how news aggregators such as Huffington Post and Google News have been described by Mark Cuban of Shark Tank fame.

The reason that Mr. Cuban thinks that aggregators deserve dracula-like appelations is that as he expresses – “Don’t let them suck your blood. Vampires take, but don’t give anything back.” In other words if you produce content the work of such news aggregators is viewed as been purely parasitic.

However, in a recent study I have shown that aggregators are not the blood suckers of the media industry that some have thought they were.

The study focuses on the 2010 showdown between Google News and the Associated Press over digital aggregation of news content by the Google platform. In January 2010, after a breakdown in licensing negotiations, Google News removed from its platform all news articles by the Associated Press, a media consortium that produces and shares news stories among its media members, including both large and small newspapers in the U.S.

The dispute lasted only a few months, but it provided a terrific opportunity to gauge how online traffic is impacted by the inclusion, then exclusion, of aggregated online content on a platform.

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