Beer’s role in innovation – Joe Hadzima

Joe Hadzima,
MIT Sloan Senior Lecturer

From Huffington Post

Many great—or seemingly great—ideas come to fruition during the course of drinking a beer. When you’re out with the guys (or girls), one or two cold ones could have you rhapsodizing about how you’re going to change the world. This is most likely when self-lowering toilet seats, automatic pet petters, and self-twirling ice cream cones were all dreamed into existence.

As great as these and other inventions are, we’re not sure beer had any role in their creation. But has beer had a role in actual innovation?

Self-driving cars are all the rage in the news lately, with Google and Uber fighting it out over patents and racing to the front of the line for consumer release. While they were focused on cars for the everyday driver, the first self-driving truck delivered 50,000 cans of Budweiser 120 miles in Colorado.

That’s right. The first self-driven truck was used to deliver beer.

Budweiser has come a long way since the days of the horse and cart, right? In the first days of beer delivery, customers only had access because their drink of choice was brought daily by horse and wagon.

You’re probably familiar with the Clydesdales, still often used in Budweiser commercials to tug at heartstrings. These horses were bred by farmers along the banks of the River Clyde in Lanarkshire, Scotland. The Great Flemish Horse was the forerunner of the Clydesdale, which was bred to pull loads of more than one ton at a walking speed of five miles per hour. While that kind of pulling power was amazing during those days, it was still slow and expensive. Each hitch horse needed 20 to 25 quarts of whole grains, minerals and vitamins, 50 to 60 pounds of hay, and 30 gallons of water per day.

Is it any wonder that Anheuser Busch was the exclusive US licensee of the Rudolph Diesel patents? One might assume Ford or the railroad would have been first on board with the development of diesel powered trucks, but it was actually beer.

Knowing how much was needed to keep those magnificent horses healthy and hardy, it seems diesel was a logical next step. This is a classic example of early adopter customers driving a new technology.

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How to start a business and stay in college — Elaine Chen

MIT Sloan Senior Lecturer Elaine Chen

From Forbes

This is the story of Nate, John, Chris and Tyler, who started a company while attending MIT and decided to stay in school while working on their startup at the same time.

I first met Nate Robert and John Reynolds in March 2013. Nate (then 22) and John (then 21) were seniors studying Mechanical Engineering at the time.  In the previous semester, Nate and John took a mechanical design class (MIT 2.009), where they became intrigued by the problem of delivering beer to pubs without elevator access.  Traditionally, beer distribution companies use dollies that cost around $300 each.  Delivery personnel would stack two kegs on each dolly, then bend over and bounce 320lb of beer up and down flights of stairs.  Not only does this destroy the dollies, but repetitive back strain for delivery men results in a high injury rate, costing these companies millions of dollars every year.

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