Join the #DesignedforDigital Twitter Chat on October 8 to learn how to propel your business into the digital world

Many established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. MIT Sloan Experts will join the authors of Designed for Digital: How to Architect Your Business for Sustained Success for a Twitter Chat on October 8 at 1 p.m. ET. During the chat, authors Jeanne RossCynthia Beath and Martin Mocker will discuss how organizations can retool their practices for digital success. 

Designed for Digital argues that business strategies must be fluid to adapt to the rapid pace of change in technology capabilities and customer desires. Business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Royal Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Join us for the #DesignedforDigital Twitter chat on October 8 at 1 p.m. ET. to learn how companies can prepare for the digital economy. Make sure to use the hashtag #DesignedforDigital and follow @mitsloanexperts, @jrossCISR, @CynthiaBeath and @martinmocker to learn all about designing for digital. 

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