Female students challenge myths — Julia Yoo and Emily Feldman

From Financial Times

Many women continue to struggle with the decision to attend business school, fearing the cost, the commitment and the competitive environment.

As two of the youngest women entering the MIT Sloan School of Management MBA in 2012, we had the same concerns. However, we were pleasantly surprised, so we have taken it on ourselves to challenge the four myths we believe hold women back.

You will waste money

Business school is expensive but it can be a solid investment. Despite the steep and intimidating price tag, an MBA can lead to a lifetime earning potential of more than $3 million, according to one study that reveals it takes, on average, about four years to recoup the return on investment of an MBA.

Moreover, 95 per cent of both women and men graduates from 12 US business schools report being satisfied with their MBA education, according to a joint study released by Catalyst, the University of Michigan Business School and the Center for the Education of Women at the University of Michigan.

Family will suffer

Getting an MBA does not necessarily mean putting family second. “Success for either parent is success for the entire family,” a female mentor once told us. In fact, while pursuing our MBAs, we were pleasantly surprised to meet a number of mothers and fathers with young children who were actively involved parents while participating in and contributing to their business school communities.

Read the full post at The Financial Times.
Julia Yoo and Emily Feldman are both recent MBA graduates of MIT Sloan School of Management, where they served as co-presidents of the Sloan Women in Management Club.

Impressions of Seattle from an MBA trekker — Brittany Greenfield

Brittany Greenfield, MIT Sloan MBA '16

Brittany Greenfield, MIT Sloan MBA ’16

From GeekWire

When considering where to go on an MBA Technology Trek, Seattle was a no-brainer.

It wasn’t just that the city is home to some of the world’s leading technology companies, but Seattle has successfully created a technology innovation ecosystem — one that spawned many of the past few year’s largest tech IPOs. It is the philosophy of not resting on one’s laurels that has created longevity in Seattle’s companies, and provided important lessons for MBA students. My goal on a recent MIT Sloan Technology Trek was to understand the strategies, cultures, and goals that have propelled Seattle companies’ long-term success.

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MIT fuses design and management with new master track — Matthew Kressy

Matt Kressy, Director, Integrated Design and Management master’s degree track

From Business Because

When you launch a new master’s degree track at a place like MIT, you get asked a lot of questions. The most common ones I get are: what do you want students to get out of the Integrated Design & Management (IDM) program? How did it get started? How does it work? And what kinds of students are you looking for?

I want to give designers a voice. Traditionally, designers are not well versed in the languages of engineering and business. They’re great at inventing and creating, but they’re generally not good at explaining how those creations could be profitable or feasible. As a result, business and engineering decisions get made without the benefit of design sensibilities and insights.

I want to empower designers to speak up and provide them with the management tools to more effectively communicate their vision. My hope is that this program helps designers demonstrate that great design can be a competitive advantage.

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Why are executives logging in for leadership education? — Peter Hirst

MIT Sloan Executive Director of Executive Education Peter Hirst

MIT Sloan Executive Director of Executive Education Peter Hirst

From Innovation Insights

Back in 2012, a storm poised to wreak havoc on the east coast posed a challenge of another kind to both me and my colleagues at MIT Sloan Executive Education. Though there were of course the more grave concerns of human health and safety related to Hurricane Sandy, directly in the path of the oncoming storm was our brand new and hotly-anticipated course on big data, one of the first of its kind for executives.

Over 100 top executives had enrolled in the course, conducted by leading faculty members Erik Brynjolfsson and Sandy Pentland, and we were faced with a seemingly insurmountable obstacle. The challenge was clear – find a way for attendees to experience the course in spite of the storm, or postpone and potentially cancel it altogether. Innovation is woven into our DNA at MIT, and we developed a solution that not only suited the needs of the situation, but led Executive Education at MIT Sloan down a new and exciting path to learning.

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To Manage a Successful Sports Team, Focus on Data — Ben Shields

MIT Sloan Lecturer Ben Shields

From Xconomy

The mantra of youth sports where “everyone gets a trophy” is permeating professional leagues. These days every team can claim some semblance of winning. In the bygone era of the NFL, two teams made the playoffs and that consisted of one game, the Super Bowl. Today six teams from each conference advance, and there is talk of adding more. In MLB, it used to be that the league leaders won the pennant and then went to the World Series; now, five teams in each league make the playoffs. In the NBA and the NHL, meanwhile, more than half of all teams make the post-season.

As the definition of post-season success broadens and winning becomes a commodity, a team’s performance isn’t enough to stand out in the $750 billion sports industry. And at a time where traditional revenue streams are under pressure and the competition for money, media, and sponsors remains stiff, sports organizations have to be more innovative.

So, what should they be doing to drive revenue? How can they use technology to attract and interact with fans? And, in the Age of Big Data, what’s the best use of analytics to increase ticket sales? These are some of the questions on the table at the 2015 MIT Sloan Sports Analytics Conference.

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