MIT Sloan’s Erik Brynjolfsson and Andrew McAfee
Our latest installment of the MIT Sloan Expert Series includes a live conversation with Andrew McAfee and Erik Brynjolfsson, co-authors of the new book Machine, Platform, Crowd: Harnessing our Digital Future, which is being hailed as “a must-read road map” for success in the digital economy. The book is a sequel to their bestseller The Second Machine Age.
Harnessing our Digital Future: Machine, Platform Crowd
Beth Comstock, Vice Chair of GE, appears on the program to discuss how the company harnesses the wisdom of the crowd for product innovations and design.
Sandy Pentland, MIT Professor of Media Arts and Science, also joins us to talk about managerial best practices for navigating this new world of rapidly advancing technology.
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Just a penny for my thoughts.
Some of Beth Comstock’s work at GE has been pretty visionary. The way she has driven content marketing at GE and engineered that change has made her one of the top content strategists out there today.
There’s a good run through of her achievements in the piece linked.