From The Atlantic “Quartz”
Say you’re a mobile app developer trying to maximize your chances of striking gold with that one killer app. How many apps should you make? Four? Six? A dozen? The answer—if you’re making a non-game app—is: one. If you’re making a mobile game, however, you should make a lot more than that.
This is one of the latest findings from the Mobile Innovation Group, a research collaboration we are leading between MIT and Stanford. With the help of Yulia Muzyrya, a Boston University graduate student, we analyze publicly available information, survey data, and interviews to examine how app developers innovate and compete. Our goal is to come up with a set of best practices for mobile application companies and developers.
Our most recent rule of thumb concerns the optimal number of apps to create: The most successful game developers focus on creating many highly varied products and releasing them quickly, while the most successful non-game developers tend to build one strong app and add incremental improvements over time.
Read the full post at Quartz.