This is the optimal number of apps you should create to land a killer app — Jason Davis and Pai-Ling Yin

Source: Quartz

From The Atlantic “Quartz”

Say you’re a mobile app developer trying to maximize your chances of striking gold with that one killer app. How many apps should you make? Four? Six? A dozen? The answer—if you’re making a non-game app—is: one. If you’re making a mobile game, however, you should make a lot more than that.

This is one of the latest findings from the Mobile Innovation Group, a research collaboration we are leading between MIT and Stanford. With the help of Yulia Muzyrya, a Boston University graduate student, we analyze publicly available information, survey data, and interviews to examine how app developers innovate and compete. Our goal is to come up with a set of best practices for mobile application companies and developers.

Our most recent rule of thumb concerns the optimal number of apps to create: The most successful game developers focus on creating many highly varied products and releasing them quickly, while the most successful non-game developers tend to build one strong app and add incremental improvements over time.

Read the full post at Quartz.

Jason Davis is associate professor of Technological Innovation, Entrepreneurship, and Strategic Management at MIT Sloan School of Management.
Pai-Ling Yin is the Richard S. Leghorn Career Development Professor in Management of Technological Innovation at MIT Sloan School of Management.

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