The 2014 World Cup has captured the attention of billions of viewers around the globe. For a short period of time, the world will be collectively watching the same events on a massive scale.
MIT Sloan’s Evan Apfelbaum suggests that it is the shared attention that makes these games so emotionally compelling, especially with the United States Men’s National Team making the amazing run out of the group stage.
In a collaborative effort with researchers from all around North American universities, they found that emotional events like the World Cup were found to be more intense when viewed simultaneously with other group members.
In this podcast, Evan touches on the idea of shared attention and the social implications it has on the world’s game on the world’s biggest stage.