It’s becoming increasingly important for businesses to think about themselves not just in terms of their productivity and efficiency, but also their intelligence. But how do you measure an organization’s intelligence? And with so many groups working remotely, can you measure an online group’s intelligence? It turns out that you can measure and predict group intelligence, and that the same factors affect both face-to-face and online groups.
In a prior study, my colleagues and I took the same statistics techniques used to measure individual intelligence and applied them to measure the intelligence of groups. As far as we know, nobody had ever before asked if groups had an “intelligence factor,” just as individuals do.
We found that there is indeed a single statistical factor for group intelligence that predicts how well the group will perform on a wide variety of tasks. We called this factor “collective intelligence,” and it is only moderately correlated with the average individual intelligence of people in the group. In other words, having a bunch of smart people in the group doesn’t necessarily lead to a smart group. Instead, we found three other factors that predict collective intelligence.
The first was average social perceptiveness or social intelligence of group members. We measured this with a test called “Reading the Mind in the Eyes.” In this test, you look at pictures of other people’s faces and try to guess their emotions. When people in the group are good at that, the group on average is more collectively intelligent.
The second factor was the degree to which people participated equally in a group conversation. When one or two people dominated the conversation, the group was on average less intelligent than when the participation was more evenly spread among the group members.
Read the full post at Quartz.
Thomas W. Malone is the Patrick J. McGovern (1959) Professor of Management, a Professor of Information Technology, and the Founding Director of the MIT Center for Collective Intelligence at the MIT Sloan School of Management.