From The Wall Street Journal
Over the past few years, a number of papers, reports and books have addressed the future of work, and, more specifically, the impact of artificial intelligence, robotics and other advanced technologies on processes that once fell within the human domain. For the most part, they view AI as mostly augmenting rather than replacing human capabilities, automating the more routine parts of a job and increasing the productivity and quality of workers. Overall, few jobs will be entirely automated, but automation will likely transform the vast majority of occupations.
Case closed, right? Not quite. Given these predictions about the changing nature of work, what should companies do? How should firms prepare for a brave new world where we can expect major economic dislocations along with the creation of new jobs, new business models and whole new industries, and where many people will be working alongside smart machines in whole new ways?
“Underneath the understandable anxiety about the future of work lies a significant missed opportunity,” wrote John Hagel, John Seely Brown and Maggie Wooll in a new report from the Deloitte Center for the Edge, Redefine Work: The untapped opportunity for expanding value. “That opportunity is to return to the most basic question of all: What is work? If we come up with a creative answer to that, we have the potential to create significant new value for the enterprise. And paradoxically, these gains will likely come less from all the new technology than from the human workforce you already have today.”