If there ever was a problem that’s hard to solve, it’s climate change. It’s a complex challenge requiring more expertise than any one person can possess—in-depth knowledge of the physics of the upper atmosphere, a firm grasp on the economics of technological innovation, and a thorough understanding of the psychology of human behavior change. What’s more, top-down approaches that have been tried for decades—like efforts to pass national legislation and to negotiate international agreements—while important, haven’t yet produced the kind of change scientists say is needed to avert climate change’s potential consequences.
But there’s at least one reason for optimism. We now have a new—and potentially more effective—way of solving complex global challenges: online crowdsourcing.
It’s been over a year since we launched the Climate CoLab and held our first world-wide contest. Our goal was to create a site to harness the ideas and knowledge of thousands of people to find real solutions to climate change. Inspired by systems like Wikipedia and Linux, we wanted to collect the best collective intelligence to come up with proposals for what can be done about this problem.