How LinkedIn has changed the game in job searches (and how to use it) – Bryn Panee Burkhart

Bryn Panee Burkhart, Associate Director, Alumni Career Development

Social media has become an integral component in the recruiting and hiring strategy of all types of firms, from startups to multinational corporations. In particular, LinkedIn offers robust corporate recruiting tools, giving firms sophisticated means of combing through LinkedIn profiles to find talent, a solid job board that shows users their connections to hiring firms, and company pages that build strong corporate brands.

LinkedIn’s biggest source of revenue is from corporations who purchase its corporate hiring solutions.  Out of the Fortune 100 companies, 85 now use LinkedIn for recruiting.  There are over 200 million members on LinkedIn, and the site claims that a new member joins every two seconds. The fastest growing demographic on LinkedIn is students. LinkedIn is a formidable tool for both recruiters and job seekers, and in the Career Development Office we are actively teaching our students how to leverage LinkedIn. Some key tenants include: Read More »