Trump’s rhetoric may topple adage that there’s no such thing as bad publicity — Neal Hartman

MIT Sloan Senior Lecturer Neal Hartman

MIT Sloan Senior Lecturer Neal Hartman

From The Conversation

Is there such a thing as bad publicity?

Donald Trump’s campaign appears to be a test case in whether this old adage is true or not. His business interests are intricately linked to the Trump brand, which has been taking a hit as a result of his more extreme statements and proposals on the campaign trail.

At least in terms of political support, his comments have appeared only to improve his numbers. He’s dominated the polls since July, and repeated predictions that the latest remark would send his numbers tanking have all been wrong.

But how long can Trump continue to alienate and disparage various groups without harming his own brand and broader business deals?

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