Brady, Patriots & NFL come out on top — Ben Shields

MIT Sloan Lecturer Ben Shields

MIT Sloan Lecturer Ben Shields

From USA TODAY

It may seem unlikely today, but when all is said and done with Deflategate and Tom Brady returns to the field, the Patriots, the NFL and even Brady all stand to emerge as winners in business over the long-term.

To be sure, the Deflategate crisis has been fraught with controversial questions. Was the “more probable than not” evidence cited in the Wells Report strong enough to convict Tom Brady? If so, what is a reasonable punishment?  How serious of an offense is deflating footballs? How should Brady’s cooperation (or alleged lack thereof) in the investigation, including the recent revelation of his destroyed cell phone, factor into the punishment and appeal process?  Fans and the media have been deliberating these and other issues with the same fervor as ranking the greatest quarterbacks of all-time (which, naturally, has been complicated by the allegations against Brady).

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Ready to win: What police, companies and the rest of us can learn from the Patriots — Steven Spear

MIT Sloan Senior Lecturer Steven Spear

MIT Sloan Senior Lecturer Steven Spear

From The Conversation

More than a week after becoming football legend, the Super Bowl’s last-minute interception continues to prompt second guessing: did Seattle Seahawks coach Pete Carroll make a bad call when he ordered Russell Wilson throw the ball? Did the quarterback pass poorly?

Or are we focusing on the wrong things altogether?

First, let’s look at the now (in)famous play.

Running the ball, like many Monday-morning quarterbacks have advocated, would have resulted in a massive pileup at the line, and the receiver Wilson spotted in the end zone didn’t appear well covered.

That is until Patriots defender Malcolm Butler emerged as if out of nowhere for the game-saving and Super Bowl-winning interception.

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Ben Shields — Thoughts on Patriots’ Deflategate

MIT Sloan Lecturer Ben Shields, the former director of social media and marketing at ESPN and co-author of The Sports Strategist, talks about deflate-gate, the investigation into whether the New England Patriots used deflated footballs in the Jan. 18 AFC championship game. Shields explains why the Patriots are prone to negative press and social media backlash and what the organization should do as a result.