With more nonprofits incorporating each year, competition for funding is fiercer than ever. Organizations that have traditionally relied on grants and philanthropy are struggling as they look for new revenue streams to become more sustainable and impactful. While these organizations provide critical services, they often lack management resources and expertise to reach their full potential in terms of the number of people they serve. After all, how many nonprofits can afford to hire leaders with MBAs?
However, a new form of volunteerism is starting to address this need: the donation of management expertise, skills, and ideas. This is a big change from even five years ago when being civically engaged primarily meant writing a check or spending a day cleaning up a park with coworkers. This change may be due in part to the convergence of the profit and nonprofit sectors creating the emerging field of social enterprise. This shift has exposed the many ways the nonprofit sector could use operational support. As a result, “help” is becoming more broadly defined.
This new type of volunteerism — the donation of intellectual capital — can have a profound effect on organizations. By taking volunteership to the next level and matching the skills and expertise of volunteers with organizations’ needs, nonprofits can make operational and strategic improvements or possibly even pivot to change the way they serve the community. While this isn’t the most common form of volunteerism, it has the potential to add tremendous and long-lasting value.