Increasing manufacturing jobs in the U.S. requires innovation and variety — Donald Rosenfield

MIT Sloan Sr. Lecturer Don Rosenfield

In the last 10 years, there has been a dramatic reduction in manufacturing jobs in the U.S. due to a combination of factors, such as the economic crisis and foreign competition. But manufacturing jobs can return to the U.S., and a key component of that return involves innovation to facilitate product variety.

Companies that manufacture products abroad typically do not offer significant product variety, as the support costs — like inventory, markdowns and returns — are too high. It’s more economical to produce a narrow product line when you’re shipping to warehouses from across an ocean. Read More »