C2C: The next frontier in mobile payments is all about trust — Lou Shipley

MIT Sloan Lecturer Lou Shipley

MIT Sloan Lecturer Lou Shipley

From The Conversation

Mobile payments will be one of the hottest businesses in 2015 as consumers increasingly swap cash and credit cards for their smartphones. How fast the mobile payment market segment grows, however, will depend on consumer trust, security and ease of use.

While consumer-to-business (C2B) payments have taken off with companies like Apple Pay and PayPal, consumer-to-consumer (C2C) payments are the next frontier.

Reliable statistics on C2C mobile transaction growth are hard to come by. But according to Gartner Research, by 2017 the total worldwide mobile payments market is expected to reach 450 million users (18% growth a year) and be worth $721 billion (35% a year).

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Management Goes Mobile — Carl Stjernfeldt

MIT Sloan Sr. Lecturer Carl Stjernfeldt

It’s an old business rubric:  What gets measured, gets managed.

In the age of big data, the very basic set of measurements that managers used to rely on is expanding to a robust set of 24/7 sensor inputs from factory floors to off-shore petroleum platforms – all of it accessible across a wide variety of mobile devices to employees at many levels.

Management is now able to access data from varied locations, crunch it at headquarters and then return the enhanced data to managers out in the field, on the factory floor or on the oil fields. These new, more robust data sets will allow managers to make better decisions in a shorter amount of time than ever before. For companies in complex industries, such as Shell where I work, the potential for increased performance, efficiency and safety is enormous. Read More »

This is the optimal number of apps you should create to land a killer app — Jason Davis and Pai-Ling Yin

Source: Quartz

From The Atlantic “Quartz”

Say you’re a mobile app developer trying to maximize your chances of striking gold with that one killer app. How many apps should you make? Four? Six? A dozen? The answer—if you’re making a non-game app—is: one. If you’re making a mobile game, however, you should make a lot more than that.

This is one of the latest findings from the Mobile Innovation Group, a research collaboration we are leading between MIT and Stanford. With the help of Yulia Muzyrya, a Boston University graduate student, we analyze publicly available information, survey data, and interviews to examine how app developers innovate and compete. Our goal is to come up with a set of best practices for mobile application companies and developers. Read More »

Why digital maturity matters–“Digerati” drive true value from investments — George Westerman

MIT Sloan Research Scientist George Westerman

For all of the talk about how social media, mobile and analytics are transforming our lives, the majority of big companies still have a long way to go in their digital transformation. However, two years of study with more than 400 firms around the world shows that a quarter of firms are already achieving a measurable “digital advantage” over their peers.

This research, conducted by the MIT Sloan Center for Digital Business in cooperation with research sponsor Capgemini Consulting, shows that the digital advantage is not about luck or about the industry your firm is in. It is not just about how much cool digital stuff firms are doing. Companies that manage their digital activities in a certain way are 26% more profitable than their industry peers, and outperform on other measures as well. Read More »