Why Retailers Must (But Won’t) Succeed In Introducing Mobile Payment Systems — Catherine Tucker

MIT Sloan Professor Catherine Tucker

MIT Sloan Professor Catherine Tucker

From TechCrunch 

In the digital age, it’s critical for retailers to collect and manage customer data. This information is the key to providing personalization for any kind of shopping experience, as it allows retailers to understand customer preferences and analyze shopping histories.

Smartphone payment systems like Apple Pay are an important method of obtaining this data since they allow data collection across different retailers for the same individual. However, when the data is collected and controlled by a third party like Apple, it is risky for retailers. Read More »

MOOC 4.0: The next revolution in learning & leadership — Otto Scharmer

MIT Sloan Senior Lecturer Otto Scharmer

MIT Sloan Senior Lecturer Otto Scharmer

From The Huffington Post

Last month my colleagues and I completed a pilot of what well may be the most interesting project of my life. It was the pilot of a new type of MOOC (Massive Open Online Course) that pushes the MOOC design envelope by blending a globally transformative platform with an eco-system of deep personal, locally grounded learning communities. Below is the story and some key insights from this experiment that prototypes the 21st century university by putting the learner into the driver’s seat of profound social change.

The goal of the class, MITx U.Lab: Transforming Business, Society, and Self, is to empower change makers to co-sense and co-shape the future. This MOOC was offered through the edX platform. EdX was founded by MIT and Harvard and now includes 30-plus universities around the world. Our U.Lab MOOC included:

• >28,000 registered participants from 190 countries
• >300 prototype (action learning) initiatives
• >a vibrant eco-system of 350 self-organized hubs (pictures below)
• and 700-1000 self-organized coaching circles (of five persons each) plus
• four global live sessions with 10,000-15,000 participants/viewers each

The Evolution of MOOCs

Eighty-eight percent of the respondents said in an exit survey that the course was either “eye-opening” (52%) or “life-changing” (36%). So, how is it possible for an online course to be either eye opening or life-changing for almost everyone? We do not know for sure. But reading the feedback we now believe that we have stumbled into a new space for learning–one that we refer to as MOOC 4.0.

Massive Open Online Courses (MOOCs) have evolved over the past three years. This is how we think about their evolution:

MOOC 1.0 – One-to-Many: Professor lecturing to a global audience
MOOC 2.0 – One-to-One: Lecture plus individual or small-group exercises
MOOC 3.0 – Many-to-Many: Massive decentralized peer-to-peer teaching.
MOOC 4.0 – Many-to-One: Deep listening among learners as a vehicle for sensing one’s highest future possibility through the eyes of others.

Read the full post at The Huffington Post.

Dr. C. Otto Scharmer is a Senior Lecturer at the MIT Sloan School of Management.

MIT conference on the digital economy, London pre-show — Marshall Van Alstyne

MIT Sloan Visiting Scholar Marshall Van Alstyne

MIT Sloan Visiting Scholar Marshall Van Alstyne

Marshall Van Alstyne, visiting scholar at MIT, speaks with Dave Vellante and Stu Miniman from theCube for the live pre-show to the MIT Conference on the Digital Economy: The Second Machine Age to discuss how today’s network effect can fundamentally change a company’s business model and strategy.

MIT Initiative on the Digital Economy: http://mitsloan.mit.edu/ide/

On April 10, 2015, the MIT Digital Economy Conference: The Second Machine Age, led by Erik Brynjolfsson, director of the Initiative on the Digital Economy, and Andrew McAfee, co-director of the Initiative on the Digital Economy, featured a series of discussions that highlight MIT’s role in both understanding and shaping our increasingly digital world.

Marshall Van Alstyne is a visiting scholar at the MIT Center for Digital Business.

MIT Conference on the digital economy, London pre-show — David Schmittlein

MIT Sloan Dean David Schmittlein

MIT Sloan Dean David Schmittlein

MIT Sloan Dean David Schmittlein sits down with Dave Vellante and Stu Miniman from theCube for the live pre-show to the MIT Conference on the Digital Economy: The Second Machine Age to discuss MIT Sloan’s work on innovation and the digital economy, and how new technologies have changed the way we learn.

MIT Initiative on the Digital Economy: http://mitsloan.mit.edu/ide/

On April 10, 2015, the MIT Digital Economy Conference: The Second Machine Age, led by Erik Brynjolfsson, director of the Initiative on the Digital Economy, and Andrew McAfee, co-director of the Initiative on the Digital Economy, featured a series of discussions that highlight MIT’s role in both understanding and shaping our increasingly digital world.

David Schmittlein is the John C Head III Dean and Professor of Marketing at the MIT Sloan School of Management.

MIT fuses design and management with new master track — Matthew Kressy

Matt Kressy, Director, Integrated Design and Management master’s degree track

From Business Because

When you launch a new master’s degree track at a place like MIT, you get asked a lot of questions. The most common ones I get are: what do you want students to get out of the Integrated Design & Management (IDM) program? How did it get started? How does it work? And what kinds of students are you looking for?

I want to give designers a voice. Traditionally, designers are not well versed in the languages of engineering and business. They’re great at inventing and creating, but they’re generally not good at explaining how those creations could be profitable or feasible. As a result, business and engineering decisions get made without the benefit of design sensibilities and insights.

I want to empower designers to speak up and provide them with the management tools to more effectively communicate their vision. My hope is that this program helps designers demonstrate that great design can be a competitive advantage.

Read More »