From BizEd Magazine
The rise of data analytics is one of the hallmarks of 21st-century business. By the turn of the century, companies had been accumulating data in various transaction systems for several decades, and many desired to analyze the data to make better decisions. Their interest intensified in the early 2000s as they saw the great success of online firms from Silicon Valley, many of which were highly analytical.
In fact, during the mid-2000s, I conducted research showing that some companies were “competing on analytics”— that is, emphasizing their analytical capabilities as a key element of their strategies—and that those companies tended to outperform other firms in their industries. Information about analytics even made it into popular culture, especially through books such as Moneyball, which was also a successful movie. Both depicted the way the Oakland A’s of California built a winning baseball team through targeted data analysis.