Artificial intelligence, predictive analytics: How MBA campus recruiting is changing – Jean Ann Schulte

MIT Sloan Director of Employer Relations & Recruiting Services Jean Ann Schulte

From Business Because

Traditionally, recruiting is an on-campus, very structured, time-intensive, and expensive process. Students and employers learn about each other through a series of organized activities like mixers, presentations, coffee chats, treks, interview prep sessions, invite-only dinners, and interviews.

While the largest, most prominent companies continue to host a full schedule of events at their preferred schools, new approaches are emerging.

Employers seek to cut the cost and time required to hire, while increasing the predictability of a new hire’s success. Students have less time and more employment options. Given the rising demand for talent, they expect a more personalized approach and put greater emphasis on cultural fit.

Enter Artificial Intelligence (AI) and predictive analytics. Together, they automate much of the process of sourcing and engaging qualified, interested candidates. It’s a hot field—the number of VC-backed startups focused on the hiring process and employment has increased six-fold in 10 years, with more than 100 companies entering the space in each of the past three years.

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