Building 2000 units of a product, part 1: sourcing COTS parts – Elaine Chen

MIT Sloan Senior Lecturer Elaine Chen

From Dragon Innovation Blog

There are many phases of engineering development before you get to a looks-like, works-like prototype. At this phase, the product looks like and works like a final product. Hopefully it has been designed with the final manufacturing techniques in mind.  Like many modern day hardware companies, you probably went the extra mile in validating your market before scaling up your operation. You have probably run a successful crowdfunding campaign. You now have a 1000-2000 unit preorder that you now need to fulfill.  How do you go from the prototyping techniques you have been using to date to sourcing and building a small lot of this scale?

At 1000-2000 units, this is considered a low volume production run. This is a very tricky quantity to build, especially for consumer electronics products with a low cost-of-goods-sold (COGS). In fact, Ben Einstein of Bolt VC famously calls this quantity the “uncanny valley of manufacturing” in his awesome talk about prototyping (see Slide 41).

What’s involved in a 2000-unit build?

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