Companies today need a new approach to managing digital talent.
Gone are the days when they can easily recruit and retain full-time employees to staff every project. When you look at the employment landscape, a lot has changed from even five years ago — and it’s only going to change more over time.
For starters, there is a shortage of talent with the necessary digital and social skills required by a lot of companies, especially in the tech sector. Companies need flexibility to scale their workforce up and down, depending on project requirements. Having expensive talent sitting on the bench is not a sustainable option.
We’re also seeing more interest among workers in freelance work. According to Forbes, up to 35 percent of people are choosing freelance work in the U.S. However, constantly onboarding new freelance talent for every project isn’t efficient.
Companies facing these changes need to become “future ready.” This means focusing on creating an employee experience that will attract the sort of talent you need when you need it. The most successful companies will take a flexible approach to work and workers. Rather than only assigning full-time employees to projects, companies with a hybrid workforce can curate talent depending on their project needs. They can engage people — both employees and freelancers — to both broaden and reinvigorate their talent pools.