CAMBRIDGE, Mass. (MarketWatch) — A year after the Facebook IPO the media bellyaching about all the things the social media company did wrong is relentless.
“Facebook, One Year Later: What Really Happened in the Biggest IPO Flop Ever,” reads a headline in The Atlantic. “Missed out on the Facebook IPO and couldn’t be happier,” reads another on CNNMoney. And from Forbes: “Facebook Year One: Fighting Back from an IPO Flop.” Read More »
George Westerman (MIT Center for Digital Business), interviewed by Michael Fitzgerald
October 29, 2012
Big traditional companies get overlooked when it comes to digital transformation. But companies across all industry sectors are remaking their operations, their customer interactions, and even their business models. George Westerman tells us how they’re doing it, whether they are technology champions or beginners.
Much of the attention on Facebook’s initial public offering this week has been on whether the social networking giant is valued too highly. But whatever its current worth, Facebook has a potentially huge new source of revenue coming its way from “social advertising.” According to a new research paper I’ve just published, Facebook itself is only just beginning to realize the untapped potential of social advertising, in which marketers use online social relationships to improve ad targeting using data on Facebook users’ friend networks.
An MBA on Becoming Relevant to an Industry “That’s Doing Fine Without You”
‘Tis the season for MBA students to begin looking for summer internships, and students at the MIT Sloan School of Management are no exception. In fact, just last week they took their annual “tech trek” to Silicon Valley to shake hands, flash smiles, and otherwise engage with executives at companies like Facebook, Intel, and eBay.
My first entrepreneurial venture in the so-called “sharing economy” happened accidentally. It was 2009, and I had just moved to Cambridge, MA to start at MIT Sloan. I brought my car with me because I was sure I would need it. As it turned out, the only time I used it was to go grocery shopping; mostly it sat idle. Word got around that I had a car, and I soon found myself fielding requests to borrow it from friends. One suggested I charge for the privilege.