Tag Archives: Facebook

Leading Your Company’s Digital Transformation — George Westerman

From Sloan Management Review


George Westerman (MIT Center for Digital Business), interviewed by Michael Fitzgerald
October 29, 2012

Big traditional companies get overlooked when it comes to digital transformation. But companies across all industry sectors are remaking their operations, their customer interactions, and even their business models. George Westerman tells us how they’re doing it, whether they are technology champions or beginners.

Read more from MIT Sloan Management Review about Digital Transformation

George Westerman is a research scientist at the MIT Center for Digital Business

Facebook IPO and beyond: Catherine Tucker sees rich new revenue source in social advertising

MIT Sloan Assoc. Prof. Catherine Tucker

Much of the attention on Facebook’s initial public offering this week has been on whether the social networking giant is valued too highly. But whatever its current worth, Facebook has a potentially huge new source of revenue coming its way from “social advertising.” According to a new research paper I’ve just published, Facebook itself is only just beginning to realize the untapped potential of social advertising, in which marketers use online social relationships to improve ad targeting using data on Facebook users’ friend networks.

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MBA Craig Hosang answers questions about the 2012 Silicon Valley Tech Trek

Craig Hosang, MBA '13

From Thomson Reuters peHUB, January 12, 2012

An MBA on Becoming Relevant to an Industry “That’s Doing Fine Without You”

Connie Lozios

‘Tis the season for MBA students to begin looking for summer internships, and students at the MIT Sloan School of Management are no exception. In fact, just last week they took their annual “tech trek” to Silicon Valley to shake hands, flash smiles, and otherwise engage with executives at companies like Facebook, Intel, and eBay.

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MIT Sloan grad on the “sharing economy,” the next big trend in social commerce

Jaime Contreras MBA '11 and Tal Snir MBA '11

My first entrepreneurial venture in the so-called “sharing economy” happened accidentally. It was 2009, and I had just moved to Cambridge, MA to start at MIT Sloan. I brought my car with me because I was sure I would need it. As it turned out, the only time I used it was to go grocery shopping; mostly it sat idle. Word got around that I had a car, and I soon found myself fielding requests to borrow it from friends. One suggested I charge for the privilege.

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Facebook "Frenemies Like These": trustworthiness of advice on Social Media

MIT Sloan Assistant Prof. Renée Gosline

Log on to Facebook or Twitter any time of day, and you’ll find a familiar scene: people asking questions. “In a book rut – can anyone recommend a good novel?” “Boyfriend and I had a fight – should I dump him?” or “Am shopping for a new suit — which color would look best on me?”

Social media has made it easier than ever before to ask questions of our friends, acquaintances, and other contacts. In some ways this is a good thing because we have more information to weigh, analyze, and consider before we make a decision. But in other ways, all this information and all these opinions can result in cognitive overload. It’s like going into the cereal aisle at the grocery store for every single decision.

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