What Blue Apron needs to do to survive the threat of Amazon – Sharmila Chatterjee

MIT Sloan Senior Lecturer Sharmila Chatterjee

MIT Sloan Senior Lecturer Sharmila Chatterjee

From MarketWatch

For a while, it looked as though Blue Apron was destined to become a culinary juggernaut in the American kitchen.

Founded in 2012, the company APRN, +1.89%  carved out a clever business model by mailing perfectly portioned, pre-packaged ingredients and recipe cards to home cooks in need of handholding. It’s not yet profitable, but growth is impressive. Last year, the company had $795.4 million in 2016 by delivering about 8 million meals per month to customers.

Recently, though, there have been challenges. Shares that the company had hoped to sell between $15 and $17 apiece in June were priced at just $10, hurt in part by Amazon’s AMZN, +0.23%   announced acquisition of Whole Foods WFM, -0.02% earlier that month. They now trade for less than $6, pummeled in part by Amazon’s plans to launch its own meal kits.

The twin revelations about Amazon are no doubt unnerving to Blue Apron’s executive leadership team and investors. And yet, they should also see them as encouraging signs. That Amazon sees so much potential in the industry is proof positive that the meal kit represents a new American staple, and not just—pardon the expression—a flash in our collective pots and pans.

True, Amazon is a formidable rival. And yes, the meal kit business is increasingly crowded. (Current contenders include: Plated, HelloFresh, Purple Carrot, and Sun Basket.) But Blue Apron has an opportunity to differentiate itself. To do so, it must focus on the needs, wants, and values of its target audience: mainly millenials.

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Trump’s immigration ban is terrible for entrepreneurs–Samia Bahsoun

Samia Bahsoun, EMBA ’17

From TechCrunch

Donald Trump’s executive orders targeting Muslims, immigrants and refugees are moves that pander to the dangerous forces of racism and xenophobia.

These bans will worsen a worldwide humanitarian crisis, isolate us from our friends and allies, and make us even more vulnerable to terror attacks. Moreover, if these foolish actions are enforced, it will result in dire consequences for the economic well-being of our country. Immigrants of all races, creeds and national origins form a vital part of America’s economy as workers, job creators, and entrepreneurs.

I’m an immigrant of Lebanese Muslim descent. I’m also a telecom infrastructure expert, entrepreneur, and the founder and CEO of Capwave Technologies, based out of Asbury Park, New Jersey. Before launching Capwave, I helped restructure and launch several telecom startups and served as a strategic adviser to Fortune 500 companies. I hold a graduate degree in electrical engineering, and am currently enrolled in MIT’s Executive MBA program.

As an immigrant and successful small business owner, I’m living the American dream.

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MBA diary: tackling the diabetes epidemic – Stefany Shaheen

Stefany Shaheen, EMBA ’18

From The Economist

My entrepreneurial journey began on a chilly January morning in 2008, not long after my daughter, Elle, was diagnosed with type-1 diabetes. She and I were in the kitchen of our New Hampshire home getting ready for breakfast. Elle, who was eight at the time and the eldest of four children, reached into the cupboard and picked out a box of Cheerios and a bowl. I handed her a measuring cup, calculator and notepad.

The realities of living with type-1 diabetes—a chronic, autoimmune disease that destroys the body’s ability to make insulin—were just starting to sink in. Fixing a bowl of cereal was no longer a simple process; it was maths problem. Together, we needed to figure out the amount of carbohydrates in the cereal and milk and then determine how much insulin Elle would need to inject to turn that food into fuel. We also needed to keep track of the food she was eating along with her physical activity and blood sugar levels to avoid dangerous high and low blood sugars. Having blood sugar that is either too high or too low can cause serious complications and could lead to death.

Elle and I got to work but she soon became frustrated. She threw the cereal box across the room; Cheerios flew everywhere. “Why does this have to be so hard?” she asked me through muffled tears.

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How to incubate innovation – Christian Catalini

MIT Sloan Professor Christian Catalini

MIT Sloan Professor Christian Catalini

From Business Value Exchange

The first thing an organization can do to nurture innovation is to tap into its own human capital. At a high level, all organizations care about ideas, and more often than not, in corporate settings, people already have ideas. Staff have expertise, know the customers, and throughout the organization they can interface with interesting sources of data and information.  It’s just that their day-to-day requirements do not allow them to execute. Slack time can be an important lever for incubating creativity and a meaningful way for executing ideas employees have had in mind for some time.

But if you ask employees to be entrepreneurial, it’s not same – they may end up directing their own unit, but not building and scaling a multi-billion dollar start-up. It’s hard when you have the safety and surroundings of a large organization to act like entrepreneurs who have to attract capital from outside. The challenge is once you identify talent and the ideas inside to incentivize to execute an experiment as though it were a start-up. Perhaps the biggest organizational change is to think like a small start-up.

From an organizational perspective, firms can learn a great deal from university accelerators. At MIT, we have Global Founders’ Skill Accelerator, where we get students with good ideas to scale businesses. The interesting thing is that students who have no experience of entrepreneurship get feedback and advice from a set of seasoned entrepreneurs. Similarly, an enterprise may have skills and expertise on the tech side, but no track record of taking an idea and scaling it to a multi-billion project. The challenge is how to recruit entrepreneurs to train employees with the good ideas to take them to the next level. Read More »

Female Entrepreneurs: Gaining Ground – Trish Cotter

MIT Sloan’s Trish Cotter

Women now make up nearly 40 percent of new entrepreneurs in the United States — the highest percentage since 1996, according to the 2017 Kauffman Index of Startup Activity. And research reported in HBR.com shows that The Gender Gap in Startup Success Disappears When Women Fund Women; encouraging news indeed.

With MIT’s delta v student venture accelerator, the Martin Trust Center MIT Entrepreneurship  welcomes a new group of students each summer and puts them through “entrepreneurial boot camp.” I want to give you a glimpse at some of the inspiring female entrepreneurs I’ve worked with, and how they are succeeding at what they do, shattering glass ceilings at every level:

 

• Take Natalya Brinker, CEO of Accion Systems, an MIT PhD graduate and a member of the 2014 accelerator cohort. Accion is developing revolutionary propulsion for satellites that will make space more accessible and affordable across industries. The company itself is seeing quite a bit of propulsion receiving funding from the Department of Defense and a Series A round and winning numerous awards.

• Or Katie Taylor, the CEO and co-founder of Khethworks, who earned her Master’s degree from MIT’s Department of Mechanical Engineering in 2015 and was part of the accelerator program that summer. Khethworks is a company that supports farmers in eastern India, where more than 30 million farmers tend to an acre or less of land. The company has developed a solar-powered irrigation system that lets these farmers affordably cultivate year-round.

• And Steph Speirs, a member of the 2016 delta v group who is co-founder and CEO of The Solstice Initiative, a nonprofit with a goal of providing solar power to underserved Americans by partnering with communities to share solar power. Speirs graduated from MIT with an MBA this June, and was honored as an Echoing Green Fellow and Soros Fellow during her time here as a student.

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