I’d heard a lot about Silicon Valley, but had lived and worked in Europe and Asia until I came to MIT Sloan School of Management. Passionate about bringing new technologies to market, I wanted to do an MBA program in the U.S. because, more than anywhere else, this is where taking risk is valued as a driver of change. That seems to be especially true in Silicon Valley, and I was eager to see it for myself.
Organizing our Technology Club’s annual Tech Trek to Silicon Valley, I planned visits to a mixture of hardware and software companies. I also requested that we meet with people from different functions, including product management, which is an area many MIT Sloan students are interested in these days.
There is a fundamental change underway in the way that companies make decisions. Instead of relying on a leader’s gut instincts, an increasing number of companies are embracing a new method that involves data-based analytics. This ‘Big Data’ revolution is occurring mainly because technology enables firms to gather extremely detailed information from and propagate knowledge to their consumers, suppliers, alliance partners, and competitors.
Companies that use this type of ‘data driven decision making’ actually show higher performance. Working with Lorin Hitt and Heekyung Kim, I analyzed 179 large publicly-traded firms and found that the ones that adopted this method are about 5% more productive and profitable than their competitors. Furthermore, the study found a relationship between this method and other performance measures such as asset utilization, return on equity and market value. There is a lot of low-hanging fruit for companies that are able to use Big Data to their advantage. Read More »
An MBA on Becoming Relevant to an Industry “That’s Doing Fine Without You”
‘Tis the season for MBA students to begin looking for summer internships, and students at the MIT Sloan School of Management are no exception. In fact, just last week they took their annual “tech trek” to Silicon Valley to shake hands, flash smiles, and otherwise engage with executives at companies like Facebook, Intel, and eBay.