Ben Shields — Thoughts on Patriots’ Deflategate

MIT Sloan Lecturer Ben Shields, the former director of social media and marketing at ESPN and co-author of The Sports Strategist, talks about deflate-gate, the investigation into whether the New England Patriots used deflated footballs in the Jan. 18 AFC championship game. Shields explains why the Patriots are prone to negative press and social media backlash and what the organization should do as a result.