The innovative brain — Maurizio Zollo

Image Credit: Flickr user Alejandro Tamayo via FastCompany

By Prof. Maurizio Zollo

Are entrepreneurs wired differently than managers? Are they better equipped to make decisions about risk and innovation?

I recently participated in an interdisciplinary collaboration between neuroscientists and management faculty in which we tackled these questions and found that entrepreneurs actually do use their brains in a different and more complete way when it comes to certain types of decisions. This was the first attempt to apply techniques from neuroscience to understand the differences in the ways actual managers and entrepreneurs use their brains to make decisions. Read More »