Front office, disrupted – Paul Michelman and Ben Shields

Ben Shields, Senior Lecturer, MIT Sloan School of Management

Paul Michelman, Editor-in-Chief, MIT Sloan Management Review

From MIT Sloan Management Review

In this Counterpoints podcast, MIT Sloan’s Ben Shields and Paul Michelman interview Angela Ruggiero on how sports teams can better captivate fans. Listen to the podcast here.

It’s the billion-dollar question on the mind of every sports executive right now: How do you separate yourself in a world where fans have almost unlimited access to sports and entertainment? With so many options to choose from, it’s getting ever harder for teams to captivate the masses.

Ben Shields is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management.
Paul Michelman is the editor-in-chief of MIT Sloan Management Review.

Angela Ruggiero is the CEO and cofounder of Sports Innovation Lab.

 

Behold the Big Man – Ben Shields and Ivana Saric

Ben Shields, Senior Lecturer, MIT Sloan School of Management

Excerpt from MIT Sloan Management Review

In the NBA’s modern era of pace and space, small ball, and chucking away from three, it feels like there’s no more place for the lumbering 7-foot center who used to be the backbone of the league. But the burgeoning field of defensive analytics shows that this “dinosaur” might not be going extinct just yet. Ben speaks with Ivana Saric, data scientist for the Philadelphia 76ers, about how defensive analytics are changing pro basketball and the roles of the people who play it.

Listen to the podcast at MIT Sloan Management Review.

Ben Shields is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management.