Learning how to make a real difference with big data in Latin America – Lee Ullmann

Lee Ullmann, Director of the MIT Sloan Latin America Office Office of International Programs

Lee Ullmann, Director of the MIT Sloan Latin America Office
Office of International Programs

Big data is a popular buzz word these days. Companies are told they should harness the vast amount of data produced globally and it will lead to greater profitability and productivity. By using big data, they can reap benefits like producing better products and customization options. That’s all well and good, but it’s contingent on managers understanding how to use and analyze the data. How many can really do that across all industries?

A McKinsey Quarterly report in 2015 found that very few legacy companies have achieved “big impact” through big data. In the study, participants were asked what degree of revenue or cost improvement they had seen through use of big data. The answer was less than 1 percent for the majority of the respondents.

A big problem with big data is that, although everyone talks about it, most people don’t really know what to do to ensure that investing in it is a win-win proposition. To shed light on this issue, MIT Sloan is bringing its deep expertise to a May 26 conference in Bogotá, Colombia called, “Big Data: Shaping the Future of Latin America.” The presenters include faculty from across the MIT campus as well as the Department of National Planning in Colombia. With examples from their own research, they will share new and innovative ways to use big data to achieve specific goals.

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