Front office, disrupted – Paul Michelman and Ben Shields

Ben Shields, Senior Lecturer, MIT Sloan School of Management

Paul Michelman, Editor-in-Chief, MIT Sloan Management Review

From MIT Sloan Management Review

In this Counterpoints podcast, MIT Sloan’s Ben Shields and Paul Michelman interview Angela Ruggiero on how sports teams can better captivate fans. Listen to the podcast here.

It’s the billion-dollar question on the mind of every sports executive right now: How do you separate yourself in a world where fans have almost unlimited access to sports and entertainment? With so many options to choose from, it’s getting ever harder for teams to captivate the masses.

Ben Shields is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management.
Paul Michelman is the editor-in-chief of MIT Sloan Management Review.

Angela Ruggiero is the CEO and cofounder of Sports Innovation Lab.