From MIT Sloan Management Review
In this Counterpoints podcast, MIT Sloan’s Ben Shields and Paul Michelman interview Angela Ruggiero on how sports teams can better captivate fans. Listen to the podcast here.
It’s the billion-dollar question on the mind of every sports executive right now: How do you separate yourself in a world where fans have almost unlimited access to sports and entertainment? With so many options to choose from, it’s getting ever harder for teams to captivate the masses.