Startup Resolution 2017: Embrace Believers, Bounce Skeptics & Keep Moving – Bill Aulet

MIT Sloan Senior Lecturer Bill Aulet

MIT Sloan Senior Lecturer Bill Aulet

From Xconomy

The holiday period is a great time for reflection and then behavior modification – often referred to as resolutions. While a bit artificial to the logical engineer, this opportunity can be helpful. This year, my favorite insight came from a former student and employee, Elliot Cohen, co-founder of PillPack.

While thinking about the major aspirational goals for the upcoming year that motivate me to get out of bed every morning with high energy and purpose – such as getting my second book out in March, significantly raising the endowment of the Martin Trust Center for MIT Entrepreneurship, developing the concept of “Inclusive Entrepreneurship” to battle the deep societal alienation we have seen in 2016, and, of course, just becoming a better entrepreneurship educator to my students – there is one underlying enabling resolution that can help me achieve all of them more efficiently and effectively.

This past year I had Elliot in our classroom to talk about his experience in starting and growing PillPack. Elliot is not just one of the first employees I recruited to the Trust Center when I started 7 years ago, but also a student and a dear friend. An intelligent teacher always listens carefully to their students.

PillPack is now a company with explosive growth. It has over 500 employees and is growing at a rate faster than Amazon did at the same stage. On the topic of what it was that the PillPack team did to become a real, successful company, Elliot has some simple, but profound advice: “We really made progress when we stopped wasting time and energy trying to convert skeptics and instead spent our time, effort and resources on working with the believers to make the dream happen.”

Read the full post at Xconomy

Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management.

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