Associate Director of Alumni Career Development Bryn Panee Burkhart
From Financial Times
Do companies really use LinkedIn to hire MBA talent?
Absolutely! The world’s largest professional networking site has become integral in the recruiting strategy of all types of companies, from start-ups to multinationals. Most of LinkedIn’s revenue comes from their corporate talent solutions, which are paid-for services, offering recruiters and companies sophisticated search tools to find highly qualified professionals.
According to LinkedIn, 89 of the Fortune 100 companies currently use those services. Smaller companies purchase premium subscriptions or might even have employees sift through their personal connections to find potential candidates.
The bottom line is by creating a LinkedIn profile, you are putting yourself into a global resume database and there is a chance you could be tapped for job opportunities.
For retailers, this holiday season has been far from merry. Indeed, much of the cheer retailers have managed to generate has gone to consumers.
Retailing has become a multichannel free-for-all. To the brick-and-mortar giants, online retailers are no longer pesky niche players but life-threatening rivals. The online retail space itself has gotten crowded with formidable competitors. Established stores also must compete with each other and local mom-and-pops for the dwindling number of shoppers willing to brave the frequent snowstorms that hit much of the U.S. in this key shopping month. Add the growing threat of mobile platforms, and your average retailer, online or offline, senses danger everywhere.
In an era when marketers spend billions on managing social media, is that investment worthwhile? Should firms actively guide, promote and shape online conversations, or leave them to grow organically?
To investigate this, my colleague Amalia Miller from the University of Virginia and I recently studied what happens when hospitals started to actively manage their profiles on Facebook. We focused on Facebook because it’s the most visited media site in the U.S., accounting for 20% of all time spent on the Internet. We also chose it because the Facebook Places initiative created a page for every single hospital in the U.S., allowing organizations to choose whether to actively manage their pages or not.
Online companies are already struggling to deal with “cyber-shilling,” where people or companies are paid to post negative or positive reviews about products or services. But new research suggests that the problem could be much larger than we might expect. We find evidence that some of the people writing reviews on the website of a prominent private label apparel company have never purchased the products they are reviewing.
That firm’s web site generates hundreds of thousands of product reviews. We found that about 5 percent of those reviews were by customers for whom there was no record of actually purchasing the item. Notably, these reviews were significantly more negative than the remaining 95 percent of the reviews, which were posted by customers who were known to have purchased the item. We are also able to replicate the effect using book reviews at Amazon.com.
No matter what business we’re in, most of us are swamped by emails, not to mention texts and instant messages. We’re always fighting to stay afloat against the rising flood waters. Yet it often seems that the more messages we answer, or the faster we reply,– the worse it gets.
I’ve been analyzing email use since the 1980s. Our increased accessibility from technology was first seen as a tremendous advantage, but it’s now a daily deluge. Through my research and the research of others, I’ve found that there are some things we all can do to handle all those messages more efficiently.