Competition via innovation has been recognized as essential for mid- to long-term success and even survival of science-based corporations such as pharmaceutical and biotechnology companies. As such, understanding how best to innovate, and how to do it more often and efficiently, is top of mind for executives at many large corporations.
Traditionally, the approach for pharma companies has been to dedicate a large portion of spending on R&D, in the hopes of generating a steady internal stream of innovation to fill pipelines with new, differentiated, and competitive products. However, as is now widely known, these costly efforts have been disappointing at best, resulting in major reductions in R&D expenditures at many of the leading pharma companies. AstraZeneca, Pfizer, Sanofi, to name a few, have made headlines recently for their reductions in R&D. Though many acknowledge that the majority of R&D cuts have been completed, this trend still exemplifies the major shakeup that has caused the industry to reevaluate its focus on innovation and examine the productivity of R&D. A recent study conducted by consulting firm Oliver Wyman concluded that “the value generated by $1 invested in pharma R&D has fallen by more than 70%.” From 1996-2004 drug companies produced $275 million in five-year sales for every $1 billion spent on R&D, and from 2005-2010 it was $75 million.
Microsoft CEO Satya Nadella recently stirred up a firestorm of criticism for suggesting that silence is the key to success in the workplace—women shouldn’t ask for a pay raise or promotion but just let managers notice their good work and all will take care of itself. Though Nadella later backtracked from his remarks, it’s not just women who should take issue with that advice. It is exactly the wrong advice for everybody. It is time we all start speaking up for and at work for fairness, efficiency and mutual respect.
Just look at where “silence” has gotten us over the years.
We can start with the gap that has grown in wage and productivity growth over the past 30 years. As shown in the chart below, before that, from 1948 to about 1979, wages and productivity grew in tandem; thereby, expanding and strengthening the middle class and making it possible for baby boomers to live the American Dream of improving on the standard of living they experienced growing up. Since then, productivity rose 64.9%, and hourly compensation rose only 8.2%. The decline in the traditional vehicle for worker voice—trade unions and collective bargaining — accounts for a significant portion of this wage-productivity gap. It is clear that all workers should be speaking up at work for their collective and individual fair share of the economic progress they help produce.
Digital technologies — from social media to mobile computing to big data to the Internet of everything — are transforming businesses in every industry.
Do you want to have conversations with your customers in ways that surveys and focus groups never could? Social media can make that happen. Do you want to make your employees more productive anywhere and anytime? Try mobile computing. Do you want to understand what’s really happening in your company so you can make informed decisions rather than just working by instinct? Big data analytics can do that. Do you want to kick the pants off your competitors through digital customer engagement or business model innovations? That can happen, too.
In my research on digital transformation, I’ve been amazed to see how many digital activities companies are undertaking, especially in non-digital industries. But despite all of this activity, relatively few companies were really doing it well. Why are some able to do amazing things with digital technologies, while others just do “more of the same”? What makes some firms “digital masters” while the majority of them lag behind?
In the digital age, it’s critical for retailers to collect and manage customer data. This information is the key to providing personalization for any kind of shopping experience, as it allows retailers to understand customer preferences and analyze shopping histories.
Smartphone payment systems like Apple Pay are an important method of obtaining this data since they allow data collection across different retailers for the same individual. However, when the data is collected and controlled by a third party like Apple, it is risky for retailers. Read More »